The Australia-Korea Business Council is pleased to launch our Victoria-Korea webinar series in 2022. These webinars will play an important role in connecting Australian businesses with opportunities in the Korean market, build capability and understanding in how to navigate doing business with Korea in a COVID-19 environment, and help Australian businesses remain globally competitive.
Presented by Charles Moon, Director of the Sydney Duty Free Group, this webinar will enable Victorian businesses to understand E-commerce in South Korea, a country with one of the largest E-commerce markets worldwide.
This webinar will cover:
- Production information localization
- Ecommerce marketplace listing
- Live-stream shopping & influencer marketing
- Third party logistics (3PL)
- 2022 Trends in Korea
Jenny Lee, Managing Director of SBK International, will also provide a case study on Grants of Australia's success in E-commerce, covering the following:
- Where we are
- Challenges & Overcomes
- Tips & Tricks
- Q & A Session
SBK International has achievements in Korean brand development in Australia, with their brands distributed across Australia and New Zealand to over 400 retail sellers. In Korea, they have successfully attained KFDA medical and IP rights registration for their brands, with current sales channels including distribution to Olive Young, major department stores, home shopping channels, and E-commerce market place.
About SDF group
SDF Group is an offline and online multi-channel retail group specialising in connecting Australian brands to the Korean market. SDF offers a one stop ecommerce solution through its partnership with over 10 of Korea’s largest ecommerce marketplaces, translation and content services, digital advertising & influencer marketing, end to end logistics services with a local customer service team established. SDF group operates its own duty free stores obtaining the experience of connecting with Korean tourists since 1993, and also connected to a network of b2b partners in Korea for export opportunities.
About Jenny Lee
Jenny studied Tourism and Interpretation at Kyungdong University in South Korea and worked at Etihad Airways for 10 years as a cabin crew in Abu Dhabi, UAE where she gained multicultural experience in business development & hospitality.
With continuous promotions, Jenny was able to participate in leadership roles on board as cabin manager where she learnt how to manage teams and emergency situations as a leader.
Now, Jenny manage import and export business in Australia and Korea, looking after a few brands from Korea, Australia and Denmark.
