The Australia-Korea Business Council warmly invites its members to an intimate briefing with business consultant, author of First Mover (퍼스트 무버) and life-long Korea resident, Mr Peter Underwood. Mr Underwood will share his insights on how to get deals done in Korea and some of the cultural considerations you must observe when doing business in the Korean market.
For those looking to maximise their engagement and outcomes at the 39th AKBC-KABC Joint Meeting, this briefing is the perfect opportunity to attend and learn how best to position yourself and your company while in Busan. Using his 30+ years of experience assisting foreign businesses to enter and thrive in the Korean market, Peter will help you understand how to prepare your Korean strategy, build relationships in Korea and decode cultural differences and behaviours to get deals done.
If you are looking to accelerate the growth of your Korea-related business, this event is not to be missed. Last year’s briefing with Peter Underwood sold out within 24 hours so please register quickly to avoid disappointment.
About Mr Peter Underwood
Peter Underwood is the fourth generation of his family to live in Korea dating back to the late 19th century. He is fluent in Korean and holds a Bachelor of Arts degree in International Relations from Lewis and Clark College and an MBA in International Business from the University of San Francisco. He has been a business development consultant since the 1980s, supporting Western companies to succeed in Korea.
Through years of experience, he has become an expert in both Korean culture and Korean business and continues to play an active role in promoting Korea to the world. Peter currently sits on several not-for-profit and corporate boards and interacts frequently with the Chairs of some of Korea’s major conglomerates as well as influential public sector figures. Peter has close ties with the Australian Embassy, Austrade and AustCham in Korea, where his firm is a Silver sponsor. Peter’s wife Diana is Australian and he travels here frequently.
Date: Friday, 21 September 2018 Time: 12.00pm for a 12.15pm start, concluding at 2.00pm Venue: Sydney CBD Cost: $50 for AKBC members,
$75 for non-members